MSME TEAM Initiative - MSME RAMP - Raising and Accelerating MSME Performance

Introduction

One of the key objectives of RAMP programme is to improve market access for MSMEs. In order to provide MSE access to digital marketing, the Ministry launched the Trade Enablement & Marketing (TEAM) initiative on 27th June, 2024 with an outlay of Rs 277.35 crore for three years (2024-27) under the RAMP Programme. This initiative will empower MSEs (Micro and Small Enterprises) to access new markets, expand their customer base and boost income via Open Network for Digital Commerce (ONDC).

Scheme components:

Awareness creation and demand generation through workshops and publicity campaigns
Onboarding of MSEs on the ONDC Network and Creation of ONDC Compliant catalogue with support capped at Rs. 2,500 per MSE. (Rs. 50 per SKU up to 50 SKUs for B2C and at Rs. 125 per SKU up to 20 SKUs for B2B).
Account Management support to MSEs (capped at Rs 5000 per MSE)
Subsidy for transportation and logistics
Subsidy on Packaging material
Subsidy for Packaging design from Indian Institute of Packaging (IIP)

Partners:

Implementing Agency: National Small Industries Corporation (NSIC)
Technical Partner: Open Network for Digital Commerce (ONDC)

Expected Impact:

About 5 lakh MSEs out of which 50% will be women-owned enterprises.

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